AliceLee is an emerging luxury women’s wear label designed by Alice Smith & Lee Farmer. I was super stoked when Lee & Alice asked Cranrust Vfx to create some playful and intricate social media vignettes.

The London based label creates pieces with a strong focus on the craft of knitting and innovative fabrication. Celebrating traditional handcrafts, combining them with modern techniques, which create a clean, minimal simplicity and a distinctive signature feature.

It was great to work with two designers who are so very open to experimentation and novel approaches to promote their brand.

One to watch fashionistas!